The Color of the Year: 2018’s Trending Shade

Every year, Pantone names one of its colors the “Color of the Year.” The company dubbed its Greenery shade as the color of 2017, but with a new year comes a new color, and Pantone has proudly chosen the color Ultra Violet for 2018.

It’s everywhere. The deep violet shade of your dreams. From the runway to interior décor, this color is taking the design world by storm. According to Pantone, Ultra Violet communicates originality, ingenuity and visionary thinking that points us toward the future.

Shane Co. is no stranger to this gorgeous color, as we have stunning purple amethyst pieces that will help you stay on trend this summer.

Check out the pieces we know you need in your jewelry box right now.


This stunning cushion cut amethyst ring will complement any outfit. The chic ring is crafted in quality 14k yellow gold and, like all of our jewelry, is backed by our Free Lifetime Warranty.


The gorgeous color of our all-natural amethyst gemstones is beautifully highlighted in this sparkling necklace. You’re sure to be the center of attention with this perfectly purple design that fits right in with the Ultra Violet trend.


Dress up your look with a pair of amethyst earrings. Crafted from quality sterling silver, these beautiful earrings feature four checkerboard cut purple amethyst gemstones that will keep you on trend.


Shop all of our trending Utlra Violet jewelry here.

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