The Lasting Allure of Platinum

Rare. Pure. Eternal.

These three simple words convey so much about platinum. The specific and unique properties of platinum make it the choice metal for many industries from automobiles to computers to cell phones. But what makes this such an important part of bridal jewelry? The answers come with the unique nature that platinum provides. The term “platinum” has for a long time been synonymous with “the best”.

Platinum has been used in jewelry for thousands of years, from ancient Egypt to modern America. It was the preferred metal for engagement rings in the United States from 1900 to 1940. Its association with exclusivity and wealth has resulted in the term “platinum” to represent the best in many industries, from “platinum” credit cards to “platinum” music records. The warm satin-like patina that develops on platinum jewelry is often considered part of platinum’s allure. Platinum is silver-white in color, and is very lustrous and malleable. Its name is derived from the Spanish term platina, which is literally translated into “little silver”.

The rarity of platinum is unparalleled. It is thirty times more rare than gold and it takes ten tons of ore to produce just one ounce of platinum. One of the rarest of precious metals, platinum is found in only a few locations in the world, South Africa and Russia being the largest providers. Thus, it is the most valuable of precious metals. Many have estimated that if all the platinum in the world were to be melted down it would only fill an Olympic size pool ankle deep.

The purity of platinum jewelry contributes to the metal’s exclusivity. Platinum jewelry is anywhere from 90-95% pure platinum. Other metals are mixed with platinum to give it added strength and resilience. The additional metals that are used to alloy with platinum in fine jewelry are usually chosen among the other metals in the platinum family, including iridium, ruthenium, and cobalt. Platinum is also hypoallergenic, making it a natural choice for those who have metal allergies.

Platinum has long been considered the most eternal of all precious metals. Platinum designs from 2500 years ago remain perfectly intact and untarnished by the passage of time, attesting to its unparalleled durability. Platinum rings lose little metal to everyday wear. Many describe platinum as very clay-like; when scratched, the metal is merely displaced and little is lost. It is 60% heavier than 14 karat gold and incredibly dense, so it will not only look good, it will feel good!

The platinum rings you will see at Shane Co. were designed to represent all of the best that platinum has to offer. Our styles convey the uniqueness of platinum, from its rarity to its timeless beauty. For those that appreciate all that platinum has to offer, our selection is incomparable, much like platinum itself!


Leave a Reply

Your email address will not be published. Required fields are marked *

You May Also Like