Diamonds

3 Facts about Diamonds

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Whenever I tell someone that I get to see dozens of diamonds in a day, more often than not, they respond, “That must be fun!” And frankly, yes it is—I’ve learned so much over my tenure with Shane Co. Here are three interesting facts about diamonds:

1. Diamonds come in a variety of shapes.

Brilliant round diamonds are the most popular and most prevalent diamond shape sold as a loose gem. However, the structure of a rough diamond allows the diamond cutter to cut it into a variety of shapes, including heart, cushion, pear, oval, Asscher and more. You can learn more about the many diamond shapes at ShaneCo.com.

2. It’s almost all subjective.

When you come to Shane Co. to buy a diamond, you will receive a thorough education involving the four Cs of a diamond: cut, clarity, color and carat. Of these four traits, only the carat weight of the diamond is an objective measure because we can put a diamond on a scale and tell you its exact carat weight. When it comes to clarity, color and cut, these traits are largely in the eye of the beholder. Even experienced diamond graders may not agree on the last three of the four Cs. This is why we educate you on diamonds. We want you to choose the one that looks most beautiful to you.

3. It’s all about the facets.

Diamonds are cut to ensure maximum light return. When light strikes a diamond, about 82% of the beam enters the stone with 18% reflecting off the surface. The goal of a well-cut diamond is for that 82% to bounce around inside of the diamond, reflect off one of the lower facets and then leave the diamond through one of many possible angles. Essentially, a diamond’s facets create the sparkle. A diamond that is too shallow or too deep will allow most of the light to escape from the bottom of the diamond, reducing the sparkle and beauty. All Shane Co. diamonds are cut to give you the most sparkle possible.

Of course, this is just the tip of the iceberg when it comes to knowledge about diamonds. The more you learn about them, the more interesting they become!  For more diamond facts, visit ShaneCo.com.

Heather became a member of the Shane Co. family in March 2013, when she was hired as a Customer Service Associate for the Kennesaw store. In her role, Heather is responsible for making sure store guests are taken care of, which includes everything from answering customer questions to tracking shipments and making sure merchandise is well-stocked. Her favorite part about working for Shane Co. is working with a passionate and fun team. In her spare time, Heather enjoys reading.

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